Key Summary – What does it take to become a WoW brand
- Brands that build an attitude or become part of their consumer lifestyles.
- Brands that establish a dialogue with consumers enabling them to discover the real motivations of their target audiences.
- Brands that create a unique brand personality loved by their consumers and that differentiates them from competition.
- Brands that are flexible in terms of creating new meanings and extend their portfolios.
- Brands that are honest and transparent via their products, processes, beliefs and behaviors from day 1.
- Brands that believe that their employees are part of their brand.
2 comments: